Job Type: Full-Time

Reports to: Country Manager, Regional Marketing Director, Director of Operations and Product Development – Eastern Caribbean, and Director of Eastern Caribbean

Summary:

The Marketing and Communications Manager at Antigua Cruise Port (ACP) plays a pivotal role in enhancing the port’s visibility and reputation through strategic media relations, digital communications, corporate social responsibility initiatives, brand management, event coordination, and promotion.

Key Responsibilities: 

Media & Public Relations:

• Cultivate and maintain relationships with media outlets (local and international) to secure positive coverage and manage media inquiries effectively.
• Develop press releases, media kits, and other materials to promote ACP’s initiatives, achievements, and events.
• Monitor media coverage and public sentiment to identify opportunities and address potential issues proactively.
• Interface with print media by pitching feature articles and press releases about Antigua Cruise Port’s events and initiatives.

Social & Digital Media Communications:

• Develop and implement social media strategies to engage with key stakeholders, including cruise passengers, tourists, and local communities.
• Create compelling content for social media platforms, websites, and digital channels to drive engagement and increase brand awareness.
• Develop and maintain a content calendar for social media platforms, ensuring consistent messaging and timely updates.
• Monitor social media channels, respond to inquiries and comments, and manage online reputation effectively.
• Manage, coordinate, and cultivate a dynamic team of creative consultants, fostering innovation and collaboration to deliver exceptional results.

Corporate Social Responsibility:

• Create a cohesive CSR program with initiatives and partnerships to support local communities, environmental sustainability, and social welfare.
• Develop communication materials to promote CSR activities and initiatives internally and externally.
• Measure and report on the impact of CSR programs to stakeholders and senior management

Brand/ Corporate Image Management:

• Ensure consistency and integrity of the GPH and ACP’s brand identity across all communications channels and materials.
• Develop brand-building strategies and campaigns to enhance ACP’s corporate image and reputation.
• Collaborate with internal teams to ensure alignment of messaging and branding with organizational goals and values.

Port Events:

• Along with the Operations Manager – Facility, conceptualize, plan, and execute port-related events and promotional campaigns to increase foot traffic and enhance visitor experience.
• Coordinate logistics, manage vendors, and oversee event budgets to ensure successful execution of events.
• Promote port-related events through various marketing channels, including social media, email newsletters, and press releases.
• Evaluate event performance and provide recommendations for future improvements.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; advanced degree preferred.
• Proven experience in marketing and communications roles, preferably within the tourism or hospitality industry.
• Strong understanding of media relations, social media management, and digital marketing techniques.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• Experience in corporate social responsibility initiatives and event management.
• Creative thinking and problem-solving skills, with a keen eye for detail and aesthetics.
• Proficiency in Microsoft Office Suite, social media management tools, and content management systems.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Flexibility to work outside of regular business hours and travel as required.